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Insights & guides

Tips on app marketing, landing page optimization, and growing your downloads.

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Four-panel illustration showing mobile app optimization software categories: ASO tracking, session analytics, A/B testing, and attribution measurement"
17 min read
Growth

Best Mobile App Optimization Software in 2026 (Ranked by Category)

Most teams buying mobile app optimization software end up with four tools solving the same problem and none solving the one they actually have. Here is how to pick the right tool for the right problem in 2026.

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"Five app store screenshots arranged in order with the first one highlighted as the most important for app store conversion in 2026"
16 min read

App Store Screenshot Tips That Actually Convert in 2026

My first app screenshot was a raw export of the home screen with no text, no context, and no reason for anyone to care. One redesign later, conversion rate went up 22%. Here is exactly what changed and why.

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"iPhone showing an App Store Today tab with an App of the Day featured card, representing how to get featured on the App Store in 2026"
16 min read

How to Get Featured on the App Store in 2026 (Step-by-Step)

Getting featured on the App Store is not a lottery. Since November 2024, Apple has had a formal nomination form that any developer can submit. Here is exactly how to use it, what Apple's editors actually look for, and the 8 things that turn a submission into a placement.

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"Smartphone showing an App Store description with the critical first 3 lines highlighted, illustrating where app store conversion decisions are made"
14 min read
ASO

How to Write an App Store Description That Converts in 2026

Most app descriptions convert at under 5% because they list features instead of naming the problem the user actually has. Here is the exact structure and rewrite process that moved one description from 3.8% to 9.1% in 30 days.

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"Person using free app marketing strategies including ASO, community, and email to grow mobile app downloads in 2026"
19 min read
App Marketing

13 Free App Marketing Ideas That Actually Work in 2026

I launched my first app with a $0 marketing budget. Six weeks and a lot of trial and error later, here are the 13 free ideas that actually drove downloads, and the ones that were a complete waste of time.

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"Entro versus Wix comparison for mobile app landing pages in 2026, showing setup time difference"
8 min read
App Marketing

Entro vs Wix for App Landing Pages: The Honest Comparison (2026)

Wix can build an app landing page. Entro builds one for you in under 5 minutes from your App Store link. Here is the honest difference between the two in 2026.

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Seven app landing page tools compared and ranked for mobile app teams in 2026, with the best tool highlighted
12 min read

7 Best App Landing Page Tools in 2026 (Ranked for Mobile App Teams)

Most landing page tools are built for marketers, not app teams. Here are the 7 best tools ranked for mobile app promotion in 2026, and why one of them does in 5 minutes what the others take hours to do.

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a funnel shape
20 min read

How to Convert App Visitors Into Installs: 10 Proven Tactics for 2026

We drove 40,000 clicks to our app in three days and converted 1,900 of them. Here is exactly what we changed to fix that, and why it works.

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4 mobile mockup with 12 Proven Strategies to Promote Your Mobile App in 2026 title above
21 min read

How to Promote Your Mobile App: 12 Strategies That Actually Work in 2026

Most app developers have a traffic problem. They do not. They have a conversion problem dressed up as one. Here are 12 strategies that actually move the needle in 2026.

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