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Insights & Guides

Tips on app marketing, landing page optimization, and growing your downloads.

"iPhone showing an App Store Today tab with an App of the Day featured card, representing how to get featured on the App Store in 2026"
16 min read

How to Get Featured on the App Store in 2026 (Step-by-Step)

Getting featured on the App Store is not a lottery. Since November 2024, Apple has had a formal nomination form that any developer can submit. Here is exactly how to use it, what Apple's editors actually look for, and the 8 things that turn a submission into a placement.

CyrusCyrus
"Smartphone showing an App Store description with the critical first 3 lines highlighted, illustrating where app store conversion decisions are made"
14 min read
ASO

How to Write an App Store Description That Converts in 2026

Most app descriptions convert at under 5% because they list features instead of naming the problem the user actually has. Here is the exact structure and rewrite process that moved one description from 3.8% to 9.1% in 30 days.

CyrusCyrus
"Person using free app marketing strategies including ASO, community, and email to grow mobile app downloads in 2026"
19 min read
App Marketing

13 Free App Marketing Ideas That Actually Work in 2026

I launched my first app with a $0 marketing budget. Six weeks and a lot of trial and error later, here are the 13 free ideas that actually drove downloads, and the ones that were a complete waste of time.

CyrusCyrus
"Entro versus Wix comparison for mobile app landing pages in 2026, showing setup time difference"
8 min read
App Marketing

Entro vs Wix for App Landing Pages: The Honest Comparison (2026)

Wix can build an app landing page. Entro builds one for you in under 5 minutes from your App Store link. Here is the honest difference between the two in 2026.

CyrusCyrus
Seven app landing page tools compared and ranked for mobile app teams in 2026, with the best tool highlighted
12 min read

7 Best App Landing Page Tools in 2026 (Ranked for Mobile App Teams)

Most landing page tools are built for marketers, not app teams. Here are the 7 best tools ranked for mobile app promotion in 2026, and why one of them does in 5 minutes what the others take hours to do.

CyrusCyrus
a funnel shape
20 min read

How to Convert App Visitors Into Installs: 10 Proven Tactics for 2026

We drove 40,000 clicks to our app in three days and converted 1,900 of them. Here is exactly what we changed to fix that, and why it works.

CyrusCyrus
4 mobile mockup with 12 Proven Strategies to Promote Your Mobile App in 2026 title above
21 min read

How to Promote Your Mobile App: 12 Strategies That Actually Work in 2026

Most app developers have a traffic problem. They do not. They have a conversion problem dressed up as one. Here are 12 strategies that actually move the needle in 2026.

CyrusCyrus
Isometric 3D render showing two floating document cards, one dense and dim, one clean and glowing blue, on a dark navy background.
4 min read

Why Your App Store Description Makes a Bad Landing Page

Your app store description was written for an algorithm. Here's why pasting it into a landing page kills conversions, and what to use instead.

CyrusCyrus
3D render of app screenshots floating from a phone screen and arranging themselves into a landing page layout on a dark background
5 min read

App Screenshot to Landing Page: What Actually Works in 2026

Pasting screenshots into a landing page builder is not a conversion strategy. Here's what actually turns your app's visuals into pages that get installs.

CyrusCyrus
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